How Interdisciplinary Collaboration and Modern Technologies Result in Unique Buildings

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The days of minimalist architecture are gone. Definitely. When the ideas of an innovative combine with the latest laser technology, the result is a vast range of design variations for both exterior and interior applications. We are pleased to take you onward to a journey of completely customized building materials. 

A selection of HANEX®’s Stratum surfaces, 
available from Hanwha L&C.   

Bruag combines a deep knowledge of laser technology, the wood industry and industrial painting. Thereby we are striving to make possible the most extravagant ideas in both interior and exterior architecture. For this purpose, we are using modern technology and different materials. Not only does our team have a diverse educational and professional background, but we are also able to inform you about our products in no less than nine different languages.

Standards and rules are part of our lives. We aim to give you – our customer – as much choice with as few limitations as possible. Based on this principle, it is possible to create products that differ from the standard. As an SME company, we are more flexible than many of our large competitors and can accommodate individual customer requirements. We try to find a suitable solution for each individual case without relying on old concepts. Cooperation with the customer often produces the best new ideas. We have set ourselves the task of providing all the prerequisites you need to fulfil your visions. Our maxim is: The only standard is that there is no standard. When it comes to outdoor applications, we supply customized panels for back-ventilated facades, perforated facades, balcony balustrades and even complete balcony acoustic solutions. In addition to this, you can also use our materials to design your garden. The laser technology facilitates the creation of customized designs of the materials used for exterior applications, which means a building can be given a totally unique character.

Bespoke Shape and Colour

Every element is precisely designed, keeping in mind the requirements, cut to the nearest millimetre in accordance with the blueprints and coated in one of over 3000 available UV-resistant colour tones. The edges of the panels are also coated in your choice of colour. Moreover, we are able to produce large format panels, whereby Bruag calculates the net amount used. You do not pay for wastage or pay anything extra for predrilled holes. In addition to giving you freedom in terms of planning, laser-cutting allows you to give the panels a completely individual design. You can design your very own perforations or select a pattern from those already available; we then take up your design and use it for production.

These are the four cornerstones of our company philosophy:


We are always searching for new materials and applications to complement our range of products to enable us to respond to any prospective problems that may cross your path.

State of the Art Technology

We use state-of-the-art machines to produce a high quality product that aligns with your own individual wishes.


Maximum flexibility for creative minds – because the best innovations are developed in cooperation with you. Make use of the numerous options in relation to colour, shape and material.


Working with Bruag, you can trust us to deliver on time. And should you still have any concerns, we will always be there to help you.

How Interdisciplinary Collaboration and Modern Technologies Result in Unique Buildings Shown on two Example Projects:


Marriott Guests Face to Face with Creative Balcony Cladding

The new Marriott Hotel in the Haitian capital of Port-au-Prince demonstrates the benefits of close, productive collaboration between architect and supplier. The Irish architect at the helm,

Hugh Murray, was enthusiastic about the individuality offered by Bruag’s products and working alongside the company, he developed a bespoke perforation, taking into consideration the environment of the building to be built. He sent a photo of a plant growing in the Caribbean to Bruag, asking if it is possible to take this photo as basis for the design. The outcome was a perforated facade and balcony cladding design inspired by Caribbean seaweed which really lived up to the client’s distinguished name. It was not only the design that the decision-makers found persuasive – it was also the CELLON panels’ ability to withstand extreme weather conditions, including hurricanes. It was furthermore possible to upgrade both new and existing balconies using Bruag’s balcony balustrades, making both into highlights. If only everything in life was that easy!

From concept to CAD, from CAD to the laser-cutting equipment, from the laser to the industrial coating machine and finally the finished product, what we have is a balustrade that gives any building a definite degree of uniqueness.

Country / Place: Haiti/Port-au-Prince

Project Name: Marriott Hotel Port-au-Prince, Haiti

Material: CELLON®, 8 & 10mm

Perforation: Individual Design

Colour: RAL 9010

Architect / Planner: Hugh Murray Architects Dublin

Photographer: Seán Murray SMV Dublin



Percentage of Open Surface of Wall Claddings Adaptable on Project Requirements

For the renovation of the Rhein-Mosel-Hall of the convention center in Koblenz the architects faced the challenge of creating a room atmosphere that fits for various events with completely different prerequisites on acoustics. The event hall that can fit 1500 seats does have to work amongst other for the philharmony but also for the concerts as well as lectures. The acoustics engineers developed a concept that allows an adaptation of the absorption of the wall claddings depending on the event that is taking place. One of the requirements was to find a wall cladding with 58% open surface and thus enabling the noise to go behind where different absorbers are placed. While researching for possibilities of a panel that can be 4m in height in one piece and still be stable with 58& cut-outs, the architects approached Bruag. It was then decided to adapt a design exactly to this requirement. What is particularly remarkable is that although the panels consist of 58% of open space within a 4 x 1 metre

format and a continuous perforation, they are still very stable. The perforation continues through all the panels without the presence of any crosspiece.

The laser technology offers creative-minded designers maximum flexibility. As can be seen from this project, Bruag provides you with the opportunity of introducing extremely delicate panels for different applications. Our customers are regularly thrilled with the degree of detail in our perforations as compared to traditional production techniques such as what is produced by a CNC machine. The fact that every single panel can have a different design enables the planner to adapt the density of the perforation pattern as befits the function of any given location within a room. This means that it is possible, for example, to have a pattern with a more open surface where there are air intakes, and less transparency in other areas of the room.

Country / Place: Germany/Koblenz

Project Name: Rhein-Mosel-Hall Convention Center Koblenz

Material: MDF, 30mm

Perforation: 50100 scaled

Colour: RAL 9016

Architect / Planner: Von Canal Architekten Koblenz



Get in touch with us


Bahnhofstrasse 8

CH-8594 Güttingen

Tel.: +41/(0) 71 414 00 90
Fax.:+41/(0) 71 414 00 91

company insight | sponsored by Bruag