ABOUT DAKTRONICS
Reinventing the way you display since 1968.
We are the world’s industry leader in designing and manufacturing electronic scoreboards, programmable display systems and large screen video displays. It’s our passion to continuously provide the highest quality standard display products as well as custom-designed and integrated systems.
Every day, our spirit is reflected in the products we build and in the way we interact with our customers.
We believe that technological innovation isn’t just judged by the electronic signs we build today, but by what we’ll build tomorrow.
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CENTRO MALL
Daktronics worked in partnership with a creative firm to bring Unibail-Rodamco’s vision for an immersive customer experience to life. The vision of the site was to turn trips to the shopping centre into a memorable experience, to increase store dwell time for undecided shoppers, and to offer brands an exclusive and immersive space where they can reach their target audience.
The site features 10 curved LED displays in the central atrium area totaling nearly 250 square meters of digital canvas. The displays work together to create a welcoming atmosphere for shoppers.
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PICCADILLY LIGHTS
The iconic lights in London’s Piccadilly Circus were upgraded by LandSec & Daktronics, to a massive, outward-curved display capable of true 4K video production. With extraordinarily high expectations at a high profile and historical location, LandSec and Daktronics partnered to bring the new lights to life.
The transformation has surpassed expectations and delivered a new standard that will continue to captivate visitors to London for years to come and reestablishes Piccadilly Circus as a destination on the world stage.
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LOS ANGELES AIRPORT
What makes an architectural space memorable? It’s the sense of place.
But that sense of place is only achieved when the characteristics that make it special and unique are combined with meaningful human experiences. Daktronics helps to inspire this unforgettable feeling at destinations around the world. Top LED technology creates centerpieces fit to be the beating heart of any airport or transportation hub.
Improve travelers’ experiences with eye-catching designs, creating a relaxed environment for them as they wait.
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TOTTENHAM HOTSPUR
Tottenham is creating a new home with the vision of being one of the finest stadiums anywhere in the world for spectators, visitors and the wider community, delivering a major new landmark for Tottenham and London.
With a vision of creating a unique and immersive experience from the moment a fan or visitor steps foot on-site, the new Tottenham Stadium incorporates a bold design that integrates sensory and technology to instill an emotional experience that is unrivaled. In partnership with Daktronics, the new stadium incorporates LED signage to aid in wayfinding, create exceptional welcome spaces, unique retail environments, and breath-taking fan experiences.
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TOTTENHAM HOTSPUR
IN-BOWL ACTION
With four large displays located at the corners of the stadium combined with two tiers of ribbon displays, every seat is a good seat at the new stadium. From stats to advertising to live action, fans are able to stay fully informed and completely engaged in the action as their team takes on rivals. The multi-purpose nature of the stadium lends itself to be perfectly suited for hosting concerts and other sports through the powerful control room features that allow operators to customise the show to meet the needs of each audience.
WAYFINDING
With more than 62,000 seats, helping fans navigate the new stadium is essential to creating an enjoyable and safe environment. Daktronics provided Tottenham with more than 60 displays dedicated to wayfinding and helping fans navigate the new facility easily.
IMMERSIVE EXPERIENCES
From unique shopping experiences to VIP spaces to a high resolution display greeting fans as they enter the building, Tottenham’s new stadium has a fan first experience from the moment visitors step on-site. Fans will be empowered to be fully engaged and immersed in the moment as them move throughout the stadium and carry that energy into the stadium to help drive their team to a victory.
LOS ANGELES AIRPORT
COLLABORATIVE DESIGN
Working with a team of specialists to bring the vision to life, Daktronics worked with members of the Integrated Environmental Media Systems Team including: MRA International, IEMS Project Director; Marcela Sardi of Sardi Design, designer of the media features and Creative Director; Smart Monkeys Inc. Technical Consultant for the systems design; Electrosonic, Systems Integrator; Moment Factory, Executive Content Producer and Digital Kitchen, Supportive Content Producer. From concept to technical application to content design, Daktronics is versed at collaborating on multiple fronts to bring life to fantastic projects.
ARCHITECTURALLY INTEGRATED
The customised Daktronics Integrated Environmental Media System (IEMS) displays are architecturally integrated with the building and original content was developed for the displays to engage, entertain and inform passengers as they move through the airport’s new Tom Bradley International Terminal (TBIT).
TRANSFORMING THE
TRAVELING EXPERIENCE
Building upon the thematic elements of travel, the content shown on these integrated high-resolution displays will fulfill the airport’s goal of “transforming the traveler experience.” While promoting the LAX host brand as the creative capitol of the world, the integrated display content will also include the opportunity for sponsor messages as part of the creative content display.
LED technology can ease travelers’ minds by making their visit seamless. Reliable and rugged digital LED displays guide travelers as they arrive, depart and everything in between. Immerse travelers in an unforgettable experience with eye-catching digital display designs and content, creating a relaxed environment.
PICCADILLY LIGHTS
BESPOKE DESIGN
Daktronics is not limited to standard sizes and cabinet configurations. Piccadilly Lights was custom engineered to precisely complement the existing architecture and site conditions. From custom cabinets to power and signal redundancy to project management and after-installation service, Daktronics can create a solution as unique and breathtaking as your vision.
LOGISTICS AND INSTALLATION
Site conditions at Piccadilly Circus limited access to traditional installation equipment. Daktronics custom engineered sections to be small enough to be handled by hand, creating a logistical challenge of delivering 640 sections to site on a precise schedule to ensure the correct sections were available at the right time. Sections were housed at an off-site warehouse and were delivered in the early morning hours several times per week to keep the installation on schedule.
CONTENT & CONTROL
Piccadilly Lights utilises content zoning to keep audiences captivated and maximise the impact of messaging on the display. The custom control system is also capable of using the entire canvas in a “domination mode” to provide a true 4k video production. Our custom control system also includes a powerful advanced diagnostic system that is unrivaled in the industry.
FIT TO PURPOSE
Each cabinet was precisely designed to follow the existing architecture, amplifying the heritage of the site. The display canvas also incorporates an advanced proprietary louver design (city-view louver) that allows the display to be viewed by the audience up to 40% closer to the display than a standard louver, without sacrificing display contrast.
ENVIRONMENTAL PROTECTION
High-profile sites are accompanied by high performance expectations. The display system at Piccadilly Circus is protected by Daktronics proprietary encapsulation process to ensure it will perform at the highest levels for many years. Custom engineered ventilation, encapsulated display components, redundant power and signal, and intelligent display monitoring ensure visitors are fully immersed in the experience of Piccadilly Lights.
CENTRO MALL
CONTENT MIX
By taking an unconventional approach to the content mix, CentrO Mall has created an atmosphere that separates them from other shopping centres. 70% of the content is dedicated to atmospheric and environmental immersion, and the remaining 30% is available to brands for traditional advertising. The high volume of environmental content promotes a relaxed and engaged audience while reducing customers natural inclination to block out advertising. The content mix results in a better return-on-investment for advertisers and a better customer experience for mall visitors.
DIGITAL DREAM CONCEPT
The digital dream concept was conceived by a creative firm to help Unibail-Rodamco transform one of Germany’s largest shopping centers into a destination. The concept uses 10 curved displays in concert with one another to create a breathtaking atmosphere for customers. The content is primarily atmospheric in nature to create a relaxing environment, which improves the reception of advertisements that are shown on the displays.
CURVED
The curved displays at CentrO Mall improve viewing angles for shoppers, create a feeling of immersion, accentuate the architecture, and amplify the sensory experience. Through precise engineering, Daktronics was able to create a seamless series of displays that engulf shoppers and create a truly unique experience.
DAKTRONICS
CELEBRATING 50 YEARS OF INNOVATION
TOTTENHAM HOTSPUR
IN-BOWL ACTION
With four large displays located at the corners of the stadium combined with two tiers of ribbon displays, every seat is a good seat at the new stadium. From stats to advertising to live action, fans are able to stay fully informed and completely engaged in the action as their team takes on rivals. The multi-purpose nature of the stadium lends itself to be perfectly suited for hosting concerts and other sports through the powerful control room features that allow operators to customise the show to meet the needs of each audience.
WAYFINDING
With more than 62,000 seats, helping fans navigate the new stadium is essential to creating an enjoyable and safe environment. Daktronics provided Tottenham with more than 60 displays dedicated to wayfinding and helping fans navigate the new facility easily.
IMMERSIVE EXPERIENCES
From unique shopping experiences to VIP spaces to a high resolution display greeting fans as they enter the building, Tottenham’s new stadium has a fan first experience from the moment visitors step on-site. Fans will be empowered to be fully engaged and immersed in the moment as them move throughout the stadium and carry that energy into the stadium to help drive their team to a victory.
LOS ANGELES AIRPORT
COLLABORATIVE DESIGN
Working with a team of specialists to bring the vision to life, Daktronics worked with members of the Integrated Environmental Media Systems Team including: MRA International, IEMS Project Director; Marcela Sardi of Sardi Design, designer of the media features and Creative Director; Smart Monkeys Inc. Technical Consultant for the systems design; Electrosonic, Systems Integrator; Moment Factory, Executive Content Producer and Digital Kitchen, Supportive Content Producer. From concept to technical application to content design, Daktronics is versed at collaborating on multiple fronts to bring life to fantastic projects.
ARCHITECTURALLY INTEGRATED
The customised Daktronics Integrated Environmental Media System (IEMS) displays are architecturally integrated with the building and original content was developed for the displays to engage, entertain and inform passengers as they move through the airport’s new Tom Bradley International Terminal (TBIT).
TRANSFORMING THE
TRAVELING EXPERIENCE
Building upon the thematic elements of travel, the content shown on these integrated high-resolution displays will fulfill the airport’s goal of “transforming the traveler experience.” While promoting the LAX host brand as the creative capitol of the world, the integrated display content will also include the opportunity for sponsor messages as part of the creative content display.
LED technology can ease travelers’ minds by making their visit seamless. Reliable and rugged digital LED displays guide travelers as they arrive, depart and everything in between. Immerse travelers in an unforgettable experience with eye-catching digital display designs and content, creating a relaxed environment.
PICCADILLY LIGHTS
BESPOKE DESIGN
Daktronics is not limited to standard sizes and cabinet configurations. Piccadilly Lights was custom engineered to precisely complement the existing architecture and site conditions. From custom cabinets to power and signal redundancy to project management and after-installation service, Daktronics can create a solution as unique and breathtaking as your vision.
LOGISTICS AND INSTALLATION
Site conditions at Piccadilly Circus limited access to traditional installation equipment. Daktronics custom engineered sections to be small enough to be handled by hand, creating a logistical challenge of delivering 640 sections to site on a precise schedule to ensure the correct sections were available at the right time. Sections were housed at an off-site warehouse and were delivered in the early morning hours several times per week to keep the installation on schedule.
CONTENT & CONTROL
Piccadilly Lights utilises content zoning to keep audiences captivated and maximise the impact of messaging on the display. The custom control system is also capable of using the entire canvas in a “domination mode” to provide a true 4k video production. Our custom control system also includes a powerful advanced diagnostic system that is unrivaled in the industry.
FIT TO PURPOSE
Each cabinet was precisely designed to follow the existing architecture, amplifying the heritage of the site. The display canvas also incorporates an advanced proprietary louver design (city-view louver) that allows the display to be viewed by the audience up to 40% closer to the display than a standard louver, without sacrificing display contrast.
ENVIRONMENTAL PROTECTION
High-profile sites are accompanied by high performance expectations. The display system at Piccadilly Circus is protected by Daktronics proprietary encapsulation process to ensure it will perform at the highest levels for many years. Custom engineered ventilation, encapsulated display components, redundant power and signal, and intelligent display monitoring ensure visitors are fully immersed in the experience of Piccadilly Lights.
CENTRO MALL
CONTENT MIX
By taking an unconventional approach to the content mix, CentrO Mall has created an atmosphere that separates them from other shopping centres. 70% of the content is dedicated to atmospheric and environmental immersion, and the remaining 30% is available to brands for traditional advertising. The high volume of environmental content promotes a relaxed and engaged audience while reducing customers natural inclination to block out advertising. The content mix results in a better return-on-investment for advertisers and a better customer experience for mall visitors.
DIGITAL DREAM CONCEPT
The digital dream concept was conceived by a creative firm to help Unibail-Rodamco transform one of Germany’s largest shopping centers into a destination. The concept uses 10 curved displays in concert with one another to create a breathtaking atmosphere for customers. The content is primarily atmospheric in nature to create a relaxing environment, which improves the reception of advertisements that are shown on the displays.
CURVED
The curved displays at CentrO Mall improve viewing angles for shoppers, create a feeling of immersion, accentuate the architecture, and amplify the sensory experience. Through precise engineering, Daktronics was able to create a seamless series of displays that engulf shoppers and create a truly unique experience.